Sponsors and Corporate Partner (Rakan Sukan) played a pivotal role in SRAM’s vision of becoming one of the top squash nations in the world.

The Government of Malaysia, through the National Sports Council of Malaysia (NSC) is the biggest sponsor to SRAM’s programmes. NSC’s sponsorship has enabled SRAM to develop a long term ‘Blue Print’ to produce world class players.
The most successful programme sponsored by the NSC was the Commonwealth Games 1998 Athletes Preparation Programme, ie Jaya 98 Programme. The Jaya 98 Programme was introduced in 1994 and it kickstarted SRAM’s world class athletes programme. Our current crop of world class athletes, namely Mohd Azlan Iskandar, Ong Beng Hee, Nicol David,  Sharon Wee and Tricia Chuah are the products of the Jaya 98 Programme.

JAYA 98 PROGRAMME

Upon the completion of the Jaya 98 Programme, the NSC introduced the Gemilang Programme in the year 2000 for the new millennium. It was a new challenge for Malaysian sports. This programme’s main objective was to prepare Malaysian athletes for the SEA Games 2001, Kuala Lumpur.

The squash event was held at the Penang International Squash Centre, Bukit Dumbar and our players contributed four (4) gold medals towards Malaysia emerging as the overall winner in the 111 gold medal tally of the SEA Games 2001, Kuala Lumpur.

Sharon Wee and Nicol David

The NSC continued the Programme as the Gemilang 2008 Programme which was aimed at preparing Malaysian athletes towards the Commonwealth Games 2006, Melbourne and Asian Games 2006, Doha, Qatar.

This programme enabled SRAM to embark on a long term attachment of its top athletes in Europe.

Mohd Azlan Iskandar and Ong Beng Hee among the products of NSC

Corporate sponsors indeed contributed hugely to the success of SRAM’s programmes, especially in the form of tournaments and championships held locally. SRAM is extremely grateful to all its corporate sponsors and in particular SportExcel, Nestle Malaysia (MILO), Dunlop Malaysia, Mulpha International, Malaysia Airlines, AirAsia, Country View, World Of Sports, Ever Triumph and others 

SportExcel Junior Squash Circuit

The Corporate Partner Programme (Rakan Sukan) was another interesting programme introduced by the Ministry of Youth and Sports in 1995. The main objective of this programme was to encourage Malaysia’s caring corporations to adopt a sport to be their partner. Corporations concerned were to provide the necessary financial assistance and management skills to elevate the status of the chosen sports to the world level.      

SRAM was given a corporate partner in 1996. The corporation was YTL Corporation Berhad, a locally based and highly successful multi-national corporation. YTL remained as SRAM’s corporate partner for eight fruitful years, from 1996 to 2003 providing a total of RM 4 million. Numerous development programmes were introduced through this huge contribution. The most successful programme was the setting up of a fully equipped State Training Centre in all the 14 states.

Nicol David with Dato' Azalina Othman, Minister of Youth & Sports

In July 2005, SRAM was honoured to sign up with a new corporate partner, the CIMB Group. The CIMB Group is a universal banking group and is Southeast Asia’s largest investment bank. This timely partnership, along with the Core Sports Programme, has provided SRAM the much needed financial assistance to expand its high performance and development programmes with more vigour and confidence.